“The possibilities are endless, and I have no idea where to start.”
Too many tools, no overview. What is missing is a map. The next secret tip will not get you one.
New workshop series every month · max. 10 seats
You already use AI. And you still do the same tasks by hand, week after week.
We build the two or three workflows that genuinely take work off your plate. Afterwards you maintain them yourself and won't need me.
I'm Mario Fraune, your AI sparring partner based in Vienna.
How do you work?












From one and a half years of calls, workshops and conversations. I kept count of which topic comes up how often. If you recognise yourself in one of them: that is the normal case. Everyone knows they have to do something with AI. Almost nobody knows where to start.
The car is a toy. The system behind it is not.
“The possibilities are endless, and I have no idea where to start.”
Too many tools, no overview. What is missing is a map. The next secret tip will not get you one.
“I want to automate my workflows, but I lack the time and energy to set them up.”
The vicious circle: AI is supposed to save time, but setting it up costs exactly the time that is missing. That is why we build the first workflow together.
“AI is a wonderful tool, but on its own it does not solve my problems.”
Lots of experiments, little that lasts. Results that are almost good create more work than none. What lasts is a workflow you maintain yourself.
For all three there is a starting point that costs nothing. The KIP Tool-Kompass sorts out the overview, the compass call sorts out the direction. If you want to get going after that, you start small: with a package that is done in one afternoon, or with one that runs for a month.
What you will not get here: the fiftieth workflow that supposedly works for everyone. There is no such thing. Results get better and last longer when we look at your topics first and only then decide which AI solution fits them.
An agency sells you execution and you stay a customer for as long as it runs. I do it the other way around: we look at your business together, build the solution together and along the way you learn enough to run it yourself.
Behind that sits a conviction that is older than my first AI workflow: technology is always the second step. It needs a system to build on. Throw AI at existing chaos and you get faster chaos. So we talk about your workflows first and about tools second.
Every workflow is built on your real case, with your hands on the keyboard. You stay in charge, AI is your tool.
Two or three proven recipes that fit your daily work get you further than 30 tools. Concrete, repeatable, built to last.
I will also tell you what AI cannot do and when automation is not worth it. And one rule always applies: human in the loop.
“Design is not just what it looks like and feels like. Design is how it works.”
Steve Jobs
How we start
30 minutes, free, remote. You tell me where you stand and what eats your time. I listen and ask the questions that find your most expensive time sink.
You get your assessment in writing: which workflow comes first, which format fits it, plus two or three starter prompts to get going right away. If no format fits, I will tell you that just as clearly.
For many people the compass carries them through the next few weeks. If you want more, we set up your first workflow together, in the group or one-on-one. In the end it runs on your side, documented, and you can adapt it yourself.
Typical starting points from my work, each with what we built and what was different afterwards.
Starting point Intervention Result
Solo · Consulting
Solo · Trades
Solo · Coaching
Solo · Planning
Solo · Online retail
Your result is still missing
Five questions, 60 seconds, no email required.
At the end you will know which entry point makes sense for you.
Question 1 of 5
Get the KIP Tool-Kompass (0 EUR). It sorts out your toolbox and tells you which three tools matter in your first week. If questions remain, book the compass call. It costs nothing but 30 minutes.
Get the KIP Tool-KompassThe KIP AI Recipe Database (119 EUR) or the KIP AI Workshop (497 EUR) is your entry point: one real workflow, set up properly, ready for you to build on.
See the offersThen one-on-one is worth it: KIP AI Workshop PLUS or KIP AI Sparring MAX. Before you decide, let us talk about your case for 30 minutes.
Book a compass call nowOffers & prices
Five levels, each reachable from the one below. Flat prices, all net. No subscription, no hourly rate, no hidden costs. You step in wherever it fits. Delivery language is German; one-on-one formats also work in English.
Your map through the AI toolbox: which tool for which job, with current prices and a GDPR traffic light. Curated from real practice, not from rankings.
A durable recipe you build yourself: your biggest time sink (admin or texts) set up with AI in one afternoon, made to last.
New dates confirmed: from 5 October
Build one real workflow yourself, guided in a small group across four live sessions. Afterwards you can repeat it on your own.
After the group month, a second month one-on-one on your case: one to two workflows live and tailored, with clear boundaries.
Two months fully one-on-one from day one: two to three workflows live and documented, built with you, plus a follow-up. The system is yours.
All offers are for freelancers and companies, all prices are net.
30days
Not convinced after the first 30 days that we are on the right track? You get your money back in full. No ifs, no buts.
More than fifteen years in digital work, most of them as a UX designer. That was never about making things prettier, it was about understanding what a person needs at a given moment.
Which means asking questions. Lots of them. Why should it work this way? Why have we been doing it like this for years? With AI it is exactly the same: a lot of people are trying to speed up their old way of working, and then wonder why the effect never shows up.
That is not AI's fault. It is the step before it that nobody took.
“You have already heard the standard answer 30 times.
I am the call after that.”
When you suddenly manage in three hours what used to take two weeks, you are delighted like a small child. That feeling is what I pass on.
It started with the AlphaGo documentary: a machine beats the world's best Go player with a move nobody in the room understands. His comment afterwards: beautiful. The topic has not let go of me since.
The documentary is called AlphaGo and is on YouTube for free. Ninety minutes well spent.
At home in Vienna, by choice. Available remotely everywhere.
The images on this site are AI-generated and labelled as such. What else. The photos of me are real.
I try out new tools constantly, across every area. So I suggest the solution that fits you, not the one everybody happens to be talking about.
Code does get written, just not by you. You let the AI build, and you learn along the way. If you want to know what is going on in there, we look at it together.
Before we touch a tool, I look at what you work with and what slows you down every day. A workflow that fits your day stays. One that ignores it sits still after two weeks.
The fastest way to find out whether this fits you is half an hour of talking.
In exchange for your first name and your email address. You get a confirmation mail, then the compass, and now and then a recipe from real practice. Unsubscribing takes one click. The download is currently in German.
The end of tool chaos: the KIP Tool-Kompass is your map through the AI toolbox. Curated from real practice, not from rankings. German only, for now.
Questions & answers
From workshops, webinars and calls. Answered briefly.
For getting started, the free versions of Claude and Gemini are enough, 0 EUR combined. More important than the tool is the rule: one tool, one task, one week. After that you know more about your needs than any comparison list could tell you.
That depends on your daily work, not on benchmarks. If you live in Google Workspace, Gemini is the shortest path. For German texts and document work, Claude is strong. ChatGPT remains sensible if your environment already works with it and you want to keep using what exists.
Between 0 and 25 EUR per month. The free versions are enough for testing, paid plans start around 5 EUR and the big assistants sit around 20 EUR per month. It only gets more expensive once you need automation and team features, and by then the benefit should be long proven.
No. “I can't code” has become the most expensive excuse you can afford. You describe to the AI in plain language what you need, it writes the code and corrects itself. The real skill today is: being able to describe clearly what you want. And you are often better at that than a developer.
With a single question: which task eats most of your week? You take exactly one of those and set it up in a single afternoon. The tools come after that. One working workflow motivates more than ten abandoned experiments.
Yes. With tools like LM Studio or Ollama, a language model runs directly on your machine: data never leaves the house, running costs are zero. The results are weaker than the big cloud models, but for sensitive content local is often the right choice anyway.
With five questions instead of a tool list: What costs the most time? What depends so much on one person that everything stops without them? Where has your gut been saying “this should be easier” for years? What would your team automate first? Which data sits around unused? The answers that overlap are your starting point.
A prompt tells the AI once what to do. A skill tells it permanently how to think and work: your tone, your rules, your workflow, stored once instead of briefed every time. That is exactly where the difference between “trying AI” and “AI works for you” begins.
With a fixed instruction in your project. Mine reads: “You are my critical sparring partner, not a cheerleader. Start every assessment with the three biggest weaknesses or risks, only then the strengths. Praise only when you can tie it to a concrete result. If I am wrong, say it directly and explain why.” The difference is enormous: “Great idea!” becomes “This only pays off from 40 participants.” That is something you can work with.
Agents are AI that works through tasks on its own instead of just answering questions: you brief them, let them run, and review the result. For the self-employed this means delegating without hiring. But it is not autopilot. I review every result before it goes to a client. Human in the loop is non-negotiable.
Yes, that is happening right now, and that is exactly your chance. Use AI for research, rough drafts and structure, the first 50 to 70 percent. Your voice, your judgment and your examples do the rest. The better AI gets, the more valuable the part that is recognizably human becomes.
In the free version: no. The rule of thumb is “the case, not the person”: describe the situation, not the human behind it. For company data you need at least a paid plan, a data processing agreement with the provider, and AI training switched off.
No. Free versions often use your input for training and offer no data processing agreement. The minimum for business use: paid plan, data processing agreement, training opt-out. With the big providers that is set up in a few minutes.
Not in general. Under the EU AI Act, a visible labeling duty has applied since August 2026 mainly to deepfakes, meaning deceptively real depictions of real people or places, and to unreviewed AI texts on matters of public interest. If you review texts editorially and take responsibility for them, you usually fall under the exception.
Less than the headlines suggest. Most small companies are deployers, not providers of AI systems. What matters most: AI literacy in the team, the transparency duties in force since August 2026, and a quick look at the risk class of the systems you use.
Yes, on several levels: EU providers like Mistral with Le Chat, platforms with EU hosting like Langdock, or fully local models on your own machine. Often, though, the US provider with the right settings and contracts is fine too. What fits depends on the kind of data you handle.
Important: this is practical orientation from consulting work, not legal advice. For your specific case, that topic belongs with your lawyer or data protection officer.
Between 0 and 3,890 EUR net, depending on the level: the KIP Tool-Kompass is free, the KIP AI Recipe Database costs 119 EUR, the KIP AI Workshop 497 EUR, Workshop PLUS 1,890 EUR and Sparring MAX 3,890 EUR. All flat prices: no subscription, no hourly rate.
Because otherwise you get a system you do not understand and a service provider you can never get rid of. If we build together, in the end both belong to you: the workflow and the ability to build the next one yourself. That is the whole point.
No, but commitment. You should be ready to type yourself and to complete small tasks between sessions. If you only want to watch, I am the wrong person, and I will say so in the compass call just like that.
30 minutes, remote. Beforehand you answer five short questions so we do not start from zero. The call is about your situation and your most expensive time sink. Afterwards you get a clear recommendation, even if it reads: you do not need me.
Yes. Not convinced after the first 30 days that we are on the right track? You get your money back in full. No ifs, no buts.
Remote is the default, and it works excellently for sparring and workshops. For team workshops I also come on site, anywhere in the DACH region, with travel included in the flat price. Group formats run in German; one-on-one formats and team work are available in English as well.
The fastest way is a slot straight in the calendar, right below. The second fastest is an email. It's me who answers, not a funnel.
30 minutes, free, no sales pitch. Afterwards you know which step is the first one for you.